Insights
Expert content and strategies for maximizing your digital marketing impact
Turn every search into revenue
Fewer dead-end searches, more earnings. The upgraded Merchant Match API...
Structuring CSS Shopping Campaigns for KPIs beyond ROAS
Learn how internal PPC teams can strategically leverage CSS partners...
How enterprise retailers should measure CSS performance
How enterprise retailers measure CSS matters. Stop relying on flawed...
Scaling Vente-Unique across Europe with precision CSS strategy
Discover how Vente-Unique worked with Connexity to deployed a CSS-led...
How auction insight reporting helps provide transparency to Paid teams
Discover how Google’s auction prevents self-competition and how Auction Insights...
SEO Isn’t Dead but GEO Is Changing the Rules
Social is an essential part of the content and product...
ROAS becomes a vanity metric when POAS tells you the truth
Stop chasing vanity metrics. ROAS scales revenue but can shrink...
Proving CSS incrementality to the C-Suite
Learn how to prove CSS incrementality to the C-Suite using...
Is it time to in-house your CSS channel?
Discover why aligning your CSS partner with your internal PPC...
Pushing past the performance peak – How to grow Shopping when your ROI is dropping off
Struggling to scale your Google Shopping spend? Discover how a...
How Connexity Helps You Win Before the Trend Hits
Connexity turns real-time data into a forward-looking strategy, helping partners...