Insights
Expert content and strategies for maximizing your digital marketing impact
Capturing the New Generation of Shoppers
How to capture Millennial and Gen-Z shoppers in a rapidly...
Winning with CSS: Google’s Perspective
A conversation with Benedikt Kageneck, CSS Industry Manager at Google,...
Winning with Incremental Performance
In the search for incrementality here are four ways ecommerce...
Finding Incrementality: It Starts With Opportunity
This post is an update on our ecommerce incrementality series....
NRF 2024: Key takeaways from retail’s big show
Tips to compete and win in this year’s retailer landscape...
Measuring Incrementality: The Ultimate Guide for Ecommerce Marketers Seeking True ROI
This post is an update on our ecommerce incrementality series....
The Upgrade to GA4 – What We’ve Learned So Far
This post is an update on our ecommerce incrementality series....
Optimizing Retail Ad Models with a Single Source of Truth
This post is an update on our ecommerce incrementality series....
Investing in Performance Marketing During a Recession
Reducing marketing spend is the most logical path during a...
What the “Open Web” Means For Retailers
Learn about the Open Web, what it means for retailers,...
Grow Search Revenue – PLA-Ready Merchant Product Data
Content providers and CSS syndicators in the Connexity network are...
