Efficiently Optimized CPC Wins New Customers On the Open Web
BACKGROUND
Thompson Cigar products are heavily regulated in the United States, challenging the company’s ability to efficiently advertise ecommerce offers.
OBJECTIVE
Find incremental opportunities to win new customers profitably, as measured by Thompson’s cost per new customer (CPNC) goal.
SOLUTION
Thompson Cigar partners with Connexity to find new customers in a variety of retail oriented traffic across the open web.
Using Thompson’s own sales attribution data, Connexity optimizes CPC budget to win incremental exposure in product search and shopping sites with high intent and high conversion performance.
RESULTS
Connexity is consistently delivering new customer wins for Thompson Cigar in line with the retailer’s average CPNC performance expectations.
