We recently caught up with Aga Dabrowska, an account manager on the EMEA enterprise team based in London who has now been with Connexity for six months, to discuss her experience in the role so far!
Six months in, how do you feel your role has evolved since you first started?
Aga Dabrowska: “My role has evolved from a primarily learning and shadowing position to one of full ownership and proactive strategy. Initially, it was about mastering our internal tools and product suite. Now, it’s about applying that knowledge to develop customised strategies for my merchants, focusing on optimising their campaign performance and growing our partnership.”
What’s changed most in how you approach your work now compared to when you started?
Aga Dabrowska: “The biggest change is my shift from a reactive to a proactive mindset. At first, I focused on responding to merchant and agency needs and issues as they arose. Now, I spend a lot more time analysing performance data, anticipating potential challenges, and proposing new initiatives before the merchant even asks.”
“I’ve also learned to prioritise strategic accounts and leverage internal resources more effectively. A great example has been tapping into our marketing team’s potential and getting additional materials, like white papers or newsletters, to delight our clients and enrich their day-to-day commercial operations.”
What was the biggest surprise about the day-to-day reality of being an account manager?
Aga Dabrowska: “The biggest surprise has been being able to lead on cross-functional initiatives. While my focus is always on our merchants, coordinating with our sales, marketing, and tech teams to solve problems and drive results has been very rewarding. It’s a key part of the job, and I’ve quickly learned the value of building strong internal relationships to better my overall practice.”
“I also valued the opportunities to travel to conferences and client meetings across Europe. This made my role more engaging and fostered more personal business relationships, not to mention the opportunity to use my foreign language skills!”
What’s been your proudest moment or biggest learning so far?
Aga Dabrowska: “My biggest learning has been pitching both Connexity and Skimlinks in France. Bringing this combined opportunity to market for advertisers has been incredibly challenging but super rewarding too! It’s great to work on a diverse range of ways to bring new opportunities and outcomes to our advertisers.”
What piece of advice has been the most helpful for you as a new starter in your role?
Aga Dabrowska: “The most helpful advice I would give myself six months ago as a new starter is, ‘Don’t rush to reply; try to understand the bigger picture.’ It encouraged me to embrace my curiosity and learn about our tools and our business too. Empowered with this knowledge, I’m now well placed to deliver great results for our customers in their performance marketing strategies.”
What’s next for you? What are you most excited to tackle over the next few months?
Aga Dabrowska: “I’m excited to tackle a new internal project focused on streamlining our merchant onboarding process by integrating best practices I’ve identified over the last six months. Since I’m passionate about process mapping and visual solutions, I’m currently working to incorporate these into our daily workflow. On the account side, I’m looking forward to diving deeper into innovative, tailored strategies to keep our top-tier merchants happy and ensure we remain their preferred partner.”
