E-commerce is no longer confined to search, social, or marketplaces. It shows up in content, wallets, rewards apps, deal platforms, AI-generated answers, and moments consumers don’t even recognise as “shopping.”
In 2026, the brands that win won’t just compete on price or performance – they’ll win by showing up consistently wherever influence happens.
Connexity’s latest whitepaper, Why 2026 E-commerce Belongs to Ubiquitous Brands, explores how shopper behaviour is evolving and what brands must do to stay visible, relevant, and competitive in an increasingly fragmented discovery landscape.
The report unpacks why the traditional funnel no longer reflects real consumer journeys, how checkout-adjacent platforms like cashback, BNPL, and deal ecosystems are becoming powerful conversion and loyalty drivers, and what AI-driven discovery means for brand visibility in a world shifting from keywords to answers.
Download the report to learn:
- Why the traditional e-commerce funnel no longer reflects real shopper behaviour, and what’s replacing it
- How checkout-adjacent platforms (cashback, BNPL, deals) are unlocking new conversion and loyalty opportunities
- What AI-driven discovery means for brand visibility in a world shifting from keywords to answers
- Why trusted online mentions and strong product data are becoming critical growth drivers
- How brands can stay visible, influential, and competitive across fragmented shopper journeys
Download the Connexity whitepaper to explore the full insights and strategies.
