We worked with our friends at Adweek to create an article that explains how retailers can meet, and even exceed their challenging YoY growth comparisons in 2021. The article dives into:
- The importance of revamping digital channels and digital-purchasing processes
- Where the majority of U.S. consumers spend their time online
- How retailers can reach those consumers wherever they are in their shopping journeys
Read on for a teaser and then head to the Adweek website to read the full article:
In 2021, retailers are being held to the same—if not greater—ecommerce sales targets that they were in 2020. Walmart and Target have raised their financial targets for 2021 based on the success of 2020, and Wayfair will be up against even more difficult growth comparisons as revenue soared 84% last year. While Chewy fetched a profit in 2020, the retailer has large hurdles to overcome on the long-term path to profitability.
So, how can retailers meet, and even exceed, these challenging online sales targets head-on? Which performance marketing channels will yield their greatest return on ad spend (ROAS)? Let’s find out the answers to these questions and more.
Read the full article here.
