Grow Search Revenue

Monetize with PLA-Ready Merchant Product Data

Partnering with the Connexity publisher program enables content providers and CSS syndicators to streamline search monetization. Our PLA-ready merchant product data enables providers to scale search revenue growth with access to merchant product offer data formatted specifically for PLA program development.

Integrating with Connexity content publisher tools helps you to:

– Scale revenue using millions of product offers from thousands of leading merchants

– Access high-traffic opportunities with performance-based pricing

– Stay current on Bing and Google PLA data requirements

– Streamline link creation to include full performance tracking


Example: Bing PLA – Courtesy of Microsoft


With years of partnership experience in search PLA auction campaigns by Microsoft Shopping and the Google CSS program (in European markets), Connexity continuously aligns our merchant data to current data specifications of these platforms. We reduce the data transformation burden on Connexity content providers with access to merchant offer data structured to meet Bing and Google PLA ingestion requirements.

Learn more about accessing PLA-ready merchant data in the Connexity Publisher Resource Center.