Bluestem’s Orchard Brands achieves campaign success partnering with Connexity to beat ROAS goals
BACKGROUND
Orchard Brands, a division of Bluestem, partnered with Connexity to drive efficient growth for three of their popular lifestyle apparel retailers Appleseeds, Blair, and Draper’s & Damon’s.
Orchard needed a dependable partner to scale cost-effective exposure in the open web and to consistently meet campaign goals.
OBJECTIVE
Orchard sought sales growth for all three brands while achieving performance at target ROAS goals.
SOLUTION
Our managed service approach expertly optimizes CPC budgets and leverages direct publisher integrations to incentivize incremental exposure to new shoppers. Connexity enables new placements in a variety of markets including:
- Editorial commerce content
- Mobile shopping apps
- Search & deal sites
RESULTS
Pricing & bidding optimization at the placement level allows Connexity to find the right high-performing opportunities to prioritize exposure and ultimately over-deliver on Orchard’s ROAS goal.
If retailers are not at the right place, at the right time, with the right content, and offering some flexibility (i.e., through discounts or payment options) their efforts can become ineffective and retailers will face challenges in growth with this potent demographic.
