How Adam & Eve uses CPC budgets to exceed ROAS and Profit Per Order goals
Background
For decades, Adam & Eve has been a leading adult product ecommerce retailer in the US market. Given the unique content challenges of an adult product retailer, Adam & Eve needed to reach a wider audience across diverse and less-restricted digital environments while still being efficient with budgets. They needed a dependable way to find new customers on the open web – the vast space outside of walled garden ecosystems like Meta and Google.
Objective
Find New Customers with High AOV – Adam & Eve needed to find new and profitable customers in diverse traffic environments while achieving ROAS targets for efficiency.
Solution
With adult product advertisers facing publisher content limitations, Connexity needed to find unique ad channels to reach the right audience. Our managed service approach means a dedicated team constantly works to find channels that can generate profitable transactions at scale.
Finding Channels
By leveraging direct integrations across unique shopping platforms, Connexity’s exclusive ad inventory was a vital component in driving performance. Some of these sources were not only legacy publishers but new Buy Now, Pay Later mobile and ShopYourLikes social influence channels.
Scaling Profitable Growth
Uncapped CPC budget provided Connexity with the flexibility to optimize bidding to win more in-demand opportunities at the best possible price. Ultimately this has resulted in scaling growth faster than would be possible with a capped budget program.
Results
+40% – consistently exceeded ROAS goals by 40% YoY
+92% – exceeded profit-per-order (PPO) goals in the last year by 92% YoY
“We’ve trusted Connexity to find us new customers in channels across the open web with enough scale to matter. Not only has Connexity met our competitive ROAS and Profit targets, they have consistently exceeded our goals by a wide margin. Giving Connexity flexibility with uncapped CPC budget allows them to deliver on every potential sale that meets or exceeds ROAS and profitability targets. The campaign has been so successful that we plan on continuing our partnership with Connexity for years to come” –
Regan D. Bigelow, Director of Search Marketing, Adam & Eve
“We’ve trusted Connexity to find us new customers in channels across the open web with enough scale to matter. Not only has Connexity met our competitive ROAS and Profit targets, they have consistently exceeded our goals by a wide margin. Giving Connexity flexibility with uncapped CPC budget allows them to deliver on every potential sale that meets or exceeds ROAS and profitability targets. The campaign has been so successful that we plan on continuing our partnership with Connexity for years to come”
Regan D. Bigelow, Director of Search Marketing, Adam & Eve
