How to Win with the Most Influential Generation
The spending of Gen Z — born roughly between 1997 and 2012 — is growing at twice the speed of predecessors such as Millennials and Gen X. Their influence might prove even more seismic than their purchasing power. This is a revolutionary wave of consumers with the potential to change the ways everyone shops. Digital natives don’t remember a time when online shopping was new or novel. That online fluency encourages exploration of new territory. NielsonIQ predicts Gen Z will become “most globally influential generational cohort of all time.” What sounds like a trend now will solidify into the bedrock of the market by the 2030s, when members of Gen Alpha reach adulthood.
Trying to connect with Gen Z but not sure where to start?
We’ve put together a practical guide to help you understand what makes this generation tick—and how your brand can stand out. From social media strategies to values that matter, it’s all in there.
Click below to check it out and start building real connections.
