MPB, a leading platform for buying and selling used camera equipment, partnered with Connexity to scale profitable growth in Europe while strengthening its presence in the UK and US, seeking a data-driven solution that could deliver a significant volume of high-converting traffic and incremental revenue.
The business challenge
As a leading platform for buying and selling used camera equipment, MPB was looking to drive more high-converting traffic and incremental revenue across its key markets. The company’s business goals were to scale profitable growth in Europe while continuing to strengthen performance in the UK and US. However, getting the right products in front of the right people at the right time can be a significant challenge in this vertical. The brand was actively seeking a solution that could deliver a greater volume of traffic, provide source diversification, and align with their internal metrics, specifically GA4’s Data-Driven Attribution (DDA).
The solution
To address MPB’s challenges, Connexity partnered with them on a Cost-Per-Click (CPC) model. Connexity activated campaigns across multiple channels, including Google, Bing, and a range of publishers, though the primary focus remained on Google, which is the majority traffic source for MPB in Europe.
The partnership was defined by its flexibility and collaboration. The key objective was to efficiently spend the budgets allocated by markets while hitting the targeted Cost of Sale (COS) goals in Europe. This was achieved through regular meetings where both teams discussed performance and market-specific budget allocations.
Business outcome
In the 10 months since the partnership began, Connexity has driven exceptional results for MPB. Monthly orders have increased 300%, and the partnership has delivered an impressive 800% ROI.
The positive performance led to a significant budget increase for Connexity in Q3 2025. MPB increased the European budget by 133%, demonstrating Connexity’s performance and the client’s trust in the service.
“Connexity has been a valuable partner in helping us reach new, highly qualified audiences while delivering strong return on spend. Their platform has driven incremental revenue across multiple markets and proven to be a scalable channel for growth.” – Patrick Williamson, VP of Performance Marketing.
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