More Retailer Wins Through Unique

BNPL Opportunities

Buy now pay later (BNPL) is quickly gaining favor among today’ s consumers with expectations of payments to surpass $560 billion globally in 2025. But deferred payment is not the only draw of BNPL. The largest platforms are also true shopping marketplaces, with mobile apps offering targeted product options for BNPL payment users. The gravity of this shopping model is generating a competitive advertising environment for retailers.

Challenge

Retailers working with Connexity are seeking opportunities to expand incremental exposure in growing Buy-Now-Pay-Later (BNPL) platforms. Retailers recognize shopping in BNPL mobile apps is a high-intent and competitive space and they need an opportunity to win better exposure.

Connexity Solution

Connexity is able to unlock differentiated supply in BNPL app Zip, where many retailers are experiencing rapid sales growth within only a few months of campaign management by Connexity.

To grant our retailers enhanced and differentiated exposure, we established a strategic partnership that enabled a “Trending Now” carousel within Zip’s Shoppable Shelf app homepage. Merchants gained a premium static placement that other brands would normally compete for during key shopping events to maximize incremental visibility.