About Tinuiti
Tinuiti pioneers dedicated shopping and feed programs for some of the largest retailers in the world. While PLAs on Google and Bing have been a staple of Tinuiti’s retail ad services, additional acquisition growth and diversification of engagement were important goals for some clients.
Tinuiti partnered with Connexity for our ability to open growth opportunities through exclusive shopping channels beyond their normal PLA spend, including social commerce marketing.
The Challenge
Tinuiti seeks to over-perform on retail client goals, including new customer acquisition at an efficient ROAS goal.
The Solution
Connexity syndicates Tinuiti’s client offers in high-intent traffic sources on the open web, where direct integrations enable incremental inventory.
By managing exposure and applying dynamic pricing at the individual placement level, Connexity ensures budget is optimized for new customer conversions at optimal rates.
The Results
+40% increase in ROAS vs Google/Bing
+20% new customer rate