The challenge
Perform[cb] and Connexity sought to drive high-quality traffic and increase sales for Connexity’s retail clients. The main challenge was scaling campaigns efficiently while maintaining cost-of-sale (COS) targets and improving conversion rates. Additionally, they needed to optimize traffic sources and target demographics to enhance overall campaign performance. Achieving growth without sacrificing efficiency required a strategic and collaborative approach.
The solution
The partnership implemented several key strategies to address these challenges. They conducted targeted testing, including dayparting and audience segmentation, to identify the most effective ways to convert traffic. Custom landing pages were developed to guide users directly to the most relevant deals, improving the user experience and boosting conversion potential.
Additionally, Connexity expanded and customized placement IDs to better separate traffic and conversion sources, allowing for more precise optimization. The teams also collaborated closely on monthly price requests and used historical sales data to continuously refine and scale campaigns. These combined efforts created a more efficient, data-driven approach to campaign management.
The business outcome
The collaboration between Perform[cb] and Connexity produced measurable results across multiple metrics. Cost-per-click payouts increased by 15% as campaigns were optimized toward COS targets, and conversion rates improved across key merchants. Several retailers saw dramatic gains: a swimwear retailer achieved a 50% increase, a specialty grocery retailer saw a 121% increase, a specialty fashion retailer experienced a 400% increase, an autoparts retailer achieved a 105% increase, and a floral and gift retailer also saw a 400% increase.
Overall, Connexity experienced a 14% week-over-week revenue increase. This partnership not only enhanced campaign efficiency and performance but also fostered a strong, collaborative relationship between the teams, setting the stage for ongoing success.
