Fashion marketplace Secret Sales partnered with Connexity in May 2024 to tackle plateauing growth and address its need for guaranteed ROI. By implementing Connexity’s solution, Secret Sales was able to secure significant traffic while ensuring a profitable return on its investment. This performance-driven approach proved highly successful, generating 95,000 orders in the first 12 months and achieving an 1100% ROAS.
The business challenge
Secret Sales’ main business goal was to boost profitable traffic. The brand wanted to increase its market share and sought a new strategy to complement its in-house campaigns and existing CSS partners within its affiliate programme.
To continue their rapid expansion, Secret Sales identified Connexity as a partner who could deliver a significant volume of traffic and sales while also aligning with their internal “Last non-direct click” metric in GA4.
The solution
Connexity partnered with Secret Sales on a Guaranteed Cost of Sale (GCOS%) model. This approach provided the client with the essential performance guarantee they needed to scale their programme confidently.
Connexity utilised a multi-channel strategy, activating all available CSS domains on Google and Bing. They also diversified the traffic sources by opting into Yahoo! and Shop Your Likes. A key part of the solution was leveraging Secret Sales product ranking custom labels to support both optimisation and segmentation efforts. To maximise insights and ensure alignment, Connexity’s performance was managed by using both GA4 and their own pixel.
While the strategy involved channel diversification, the activation approach was focused on Google initially. The key to the partnership’s success was managing scale and profitability for both parties.
Business outcome
The partnership delivered immediate and significant results for Secret Sales. In the first 12 months, the collaboration generated 95,000 orders and achieved an impressive 1100% ROAS.
The trusted relationship between Connexity and Secret Sales has been central to the partnership’s success. This strong relationship and agile decision making has allowed both teams to work through any challenges and quickly provide necessary data and insights.
“Connexity has been a great business to partner with and has proven to be a significant channel for us in the UK and Germany. Their Shopyourlikes model, paying creators on a CPC has been effective and it’s great to see this innovation in the influencer space” – Alex Adamson, CMO.
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