How have you found incrementality with Connexity?
The significant contribution from the team has actually led us to add Connexity to the Partner Priority List. The incremental new opportunities Connexity can provide us are crucial. The breadth of channels worked on also means we continue to find new areas for collaboration.
What do you find most valuable about working with Connexity?
Firstly, Connexity’s traffic is a perfect match for the European markets we want to grow in. It aligns with how we want to expand and is a great way for us to reach new customers in our target markets.
Moreover, in addition to access to traffic sources, Connexity also provided a traffic growth plan that showed us the potential opportunity and also the path to scale. They worked to our requirements and have been able to deliver fantastic results for our campaigns.
Finally, Connexity’s docking cooperation was very smooth, and the docking person was very conscientious and able to efficiently reach cooperation.
What do you want to achieve this year?
International expansion remains a key focus and we’re keen to grow out footprint further in Europe. We look forward to working even more closely with Connexity to continue to drive improvements in our performance marketing.
Scaling international performance, without compromising on cost of sale
Partnering with Connexity, AliExpress has been able to grow their European footprint, scaling performance marketing campaigns across France, the UK, Germany and Italy.
GOOGLE PLA PLACEMENT
What are your performance marketing goals?
Performance marketing is a key part of our ecommerce strategy. Thinking about our strategic partners, we’re working with different goals in different channels and also in different markets. One fundamental that we look to as a north star is Gross Merchandise Volume (GMV) – whatever else we measure or track against, we always want to increase GMV and ensure we’re seeing consistent growth.
Where does Connexity fit into your strategy?
Access to multiple Online channels. Connexity is a key strategic partner and working with them on performance we’ve been able to achieve the best of results.
How did the journey start?
We started almost three years ago and our challenge was scaling international traffic as we entered Europe. Partnering with Connexity to take advantage of their international network, we were able to target the key markets that matter to us – UK, Germany and Italy – and scale success, with particular focus around key trading periods like the Q4 peak.
PUBLISHER PLA PLACEMENT
What are your performance marketing goals?
Performance marketing is a key part of our ecommerce strategy. Thinking about our strategic partners, we’re working with different goals in different channels and also in different markets. One fundamental that we look to as a north star is Gross Merchandise Volume (GMV) – whatever else we measure or track against, we always want to increase GMV and ensure we’re seeing consistent growth.
Where does Connexity fit into your strategy?
Access to multiple Online channels. Connexity is a key strategic partner and working with them on performance we’ve been able to achieve the best of results.
How did the journey start?
We started almost three years ago and our challenge was scaling international traffic as we entered Europe. Partnering with Connexity to take advantage of their international network, we were able to target the key markets that matter to us – UK, Germany and Italy – and scale success, with particular focus around key trading periods like the Q4 peak.
Contact us to see what we can do for your business.
