Shopzilla Acquires Connexity

Company

Similar to television, radio, newspapers and magazines, most of the content and services you enjoy online are advertising supported, that is why you do not have to pay a subscription to use them. While digital advertising is a key part of what makes much of the Internet viable, it is still very common to see ads that are annoying or of no interest. We created Connexity to solve this problem. Our goal is to continuously improve the online experience by improving the relevance of advertising in support of free content. Most people agree, given that advertising is here to stay, it should be more relevant to your interests.

Connexity is an integrated digital advertising company focused on optimized audience buying and selling through its proprietary, streaming, end-to-end solution. Connexity Audience Discovery® extracts relevant connections, interests & consumer intent using multi-graph analysis, seeded with advertiser and publisher 1st party data. This unique approach applies social network architecture to the entire audience and treats every ad as a product recommendation.

Connexity delivers the optimal audience for each brand and the optimal ads for each audience. We help advertisers spend less money to reach their audience and help publishers make more money by better selling their audience. This is possible by reducing the waste of irrelevant ads. Everybody wins.

A partner, not a platform.