Maximising Your CSS Partnerships: Key Trends and Retailer Needs
The world of online retail is a constantly evolving landscape. Comparison Shopping Services (CSS) play an increasingly important role in how consumers discover and purchase products. To gain a deeper understanding of the current dynamics and future trends, here’s a breakdown of some key insights, offering valuable guidance for retailers looking to optimise their CSS partnerships.
Unlocking Influence: How ShopYourLikes lets creators flourish
Guidebook about Online Retailer Insights & Strategies for 2024. Must Read!
Behind the Scenes with Our Influencers
Guidebook about Online Retailer Insights & Strategies for 2024. Must Read!
AI in Performance Marketing : The Future of E-Commerce
AI in performance and e-commerce marketing.
Scaling Social Commerce Share of Voice
How CPC Budgets Win The Next Generation of Shoppers in Social Influence
From Vanity Metrics to Information Overload: The Evolution of Marketing Analytics
How Bombas increased new customer rates with Connexity
Capturing the New Generation of Shoppers
How to capture Millennial and Gen-Z shoppers in a rapidly growing and competitive market by reaching them where they shop, speaking their language and understanding their needs.
Winning with CSS: Google’s Perspective
A conversation with Benedikt Kageneck, CSS Industry Manager at Google, delving into the intricacies of CSS and how advertisers can leverage these services.
Winning with Incremental Performance
In the search for incrementality here are four ways ecommerce advertisers can achieve incremental performance in retail marketing.
Finding Incrementality: It Starts With Opportunity
This post is an update on our ecommerce incrementality series. It’s a playbook of sorts, with recommendations for how to gain incremental opportunity.