How auction insight reporting helps provide transparency to Paid teams
Discover how Google’s auction prevents self-competition and how Auction Insights reports help maximise your CSS partner’s incremental campaign demand.
SEO Isn’t Dead but GEO Is Changing the Rules
Social is an essential part of the content and product discovery journey. Audiences are discovering, researching, and considering products in real time as they scroll.
ROAS becomes a vanity metric when POAS tells you the truth
Stop chasing vanity metrics. ROAS scales revenue but can shrink bank balances. Switch to POAS to optimise for actual profit.
Proving CSS incrementality to the C-Suite
Learn how to prove CSS incrementality to the C-Suite using A/B holdout testing to measure true revenue uplift and ROI.
Is it time to in-house your CSS channel?
Discover why aligning your CSS partner with your internal PPC team—using shared data and strategic goals—is the key to unlocking sustainable growth.
Pushing past the performance peak – How to grow Shopping when your ROI is dropping off
Struggling to scale your Google Shopping spend? Discover how a multi-CSS strategy extends your performance peak to drive incremental growth.
SMX 2026 Key Takeways
The SMX 2026 conference in Munich once again served as a vital forum for the brightest minds in search marketing to exchange best practices across AI, SEO (Search Engine Optimisation), and SEA (Search Engine Advertising).
How Connexity Helps You Win Before the Trend Hits
Connexity turns real-time data into a forward-looking strategy, helping partners act on emerging trends before they peak and capture more demand.
My first 6 months as a Connexity Account Manager – Aga Dabrowska
It’s been six months since Aga Dabrowska joined Connexity as an account manager. We sat down with her to talk about his experience in the role thus far!
The evolution of CSS: from affiliate arbitrage to strategic media partner
Discover how moving past uncoordinated bidding toward a data-driven CSS partnership can unlock 25% incremental impression share and boost profitability.