Graph Analysis
We start with a blend of audience data based on explicit and implicit social connections, online behavior, retargeting, transaction history, content, context, geography, demographics, technographics, audience day part and channel. Our optimization algorithms extract relevant connections to identify friends, likes, households, coworkers, shared hotspots, cross-channel activity, multi-device use and shared-user devices. This multi-graph analysis applies a social networking architecture to the entire available audience and treats every ad as a product recommendation. The result is the optimal audience for each campaign, continuously improved over the life of the campaign and available for future use and improvement.
Big Data
Constant data augmentation, rigorous graph analysis and tireless algorithm experimentation produce continuous improvement to drive higher ad relevance and battle campaign burnout. The larger the total audience becomes, the more relevant the ads become. Size and diversity increase the network effect of the audience and increase audience discovery.
Architecture
Connexity is purpose-built to do exactly what it does: discover audience. It is a complete offering for both advertisers and publishers ranging from surprisingly simple campaign and tag creation through highly-actionable reporting. The proprietary platform encompasses everything from stateless, event driven ad serving, campaign-driven graph analysis, unparalleled targeting and optimization, to true real-time reporting and control. The system is scalable, flexible and extensible to meet your needs.
Technology is not enough
Connexity is based on a foundation of service to our advertising and publishing partners. We believe a balanced approach of honest objectives and transparency result in the most productive marketplace. Our goal as an intermediary is to foster consumer engagement and action through ad relevance. This is accomplished through a combination of creative, content and the optimal audience. Our dedicated sales, media and account management staff provide unparallel assistance navigating the complex ecosystem of online display advertising.
The Connexity Advantage
The users of the Internet comprise the largest social network of all. We access information, services and entertainment across multiple channels and devices. With ever increasing ad relevance and audience targeting, interactive marketing is more akin to product and service recommendations rather than advertising.
Connexity is positioned to leverage the underlying connectedness and move with the market; a modern architecture to address today's needs.
