Connexity - Audience Discovery

Audience Discovery

Audience Discovery is continuously optimized audience buying and selling. Connexity extracts relevant connections, interests & consumer intent using graph analysis seeded with 1st party data. This unique approach applies a social networking architecture to the entire online audience and treats every ad as a product recommendation.

The optimal audience for each brand and the optimal ads for each website audience.

The Audience Discovery Process

1^st Party Engagement

Discovery Tags identify visitors, intenders, and customers

Audience
Expansion

Audience Graph Analysis establishes connections between people & products

Product Recommendation

Intelligent Buying finds them and delivers the right ad at the right time

See How Connexity Simplifies
The Audience Discovery Process

From Core Retargeting to ROA

Audience Expansion

Audience Expansion

Audience Expansion

Audience Expansion

Advantages Over
Segmentation

Manual selection of an audience segment typically leads to significant limitations in campaign scale at the desired performance level.

Automated Audience Discovery leads to significant improvement in campaign scale at the desired performance level.