Actionable Insights & Advanced Metrics

Detailed, transparent, true real-time reporting is an integral part of what we provide for every campaign and every website.

Insight into conversion attribution is tearing down the wall between branding and direct response. A comprehensive understanding of the integrated performance of creatives, media and audience with detailed attribution modeling is the future of online analytics.

Connexity adds color to performance benchmarking.

Direct Response Performance Audience Discovery is based on the premise of intelligent prospecting to find the audience that performs.

Rigorous, automated optimization of creatives and media against your engagement and conversion KPIs is how it is done.

This is the foundation of optimized audience.
Click & Conversion Attribution The industry standard of last-click and last-view attribution for conversions is broken. Typically, multiple impressions of multiple creatives across multiple websites will contribute to a conversion, not to mention search and other influences. Connexity uses an extended 21-day attribution model on all clicks and actions for all internal accounting, optimization and graph generation.

Advertisers who are open-minded about attribution and strive for accuracy and fairness will have the most success with Connexity. We encourage you to review and improve your attribution modeling across all of your performance buying.

Attribution modeling naturally provides attribution reporting. Understanding which creatives and media placements really lead to your conversions can be invaluable.
Branding/Media Planning Most of our campaigns are driven by direct response performance metrics, but most advertisers are also interested in understanding the impact their brand has on their audience.

We provide media planning / branding metrics for every campaign. Reach, frequency, rating points and cost per point can be as relevant online as they are offline.

We believe that the combination of direct response and branding obtained through audience discovery provides unique, actionable insights. 		Audience Insight Connexity provides detailed reporting to help you understand the growth, connections and composition of your seed and expanded audience.

Is your expanded audience composed of lookalikes or has Audience Discovery found unexpected connections?

Are there media consumption or behavioral patterns that can be leveraged across all of your media buying?

Do geography, demographics and technographics reveal what you expected?

Does traditional segmentation really make sense for your brand?