Discovery Tags identify visitors, intenders, and customers
Demand Gateway
A Partner, Not a Platform
Audience Discovery is continuously optimized audience buying, taking you beyond retargeting and segmentation to intelligent prospecting. Expand your 1st party engagement data into a Connexity Audience Graph to find fresh audience that performs at scale with targeting, insight and assurance that meets the needs of your brand.
The Audience Discovery Process
1st Party Engagement
Audience
Expansion
Expansion
Audience Graph Analysis establishes connections between people & products
Product Recommendation
Intelligent Buying finds them and delivers the right ad at the right time
The Connexity Multiscreen Graph
Immediate retargeting access to the same person or the same household across multiple devices
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Performance
The Connexity approach to audience expansion minimizes duplicity, uncovering a wealth of fresh, new consumers producing a measurable increase in conversion scale, all within your acquisition goals. The result is the optimal audience for each campaign, continuously improving over the life of the campaign. Continuous improvement means less campaign burnout.
Every campaign can be paused or canceled anytime for any reason, and there are never any fees for data, audience or campaign management. -
Scale
Connexity’s approach to intelligent prospecting does not limit you to retargeting and segmentation. Audience Discovery addresses the entire available audience through programmatic and standard channels. Using multiple RTB auctions, private exchanges, direct publisher relationships and publisher platform opportunities, Connexity delivers media on demand.
Ongoing Audience Management means your expanded audiences are always available for future campaigns. -
Targeting
An array of targeting filters are available to build a manually segmented audience. The system will always seek your optimal audience within your manual segments.
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Insight
Insight into conversion attribution is bringing down the wall between branding and direct response.
Connexity employs 21-day attribution of all clicks and actions, all accounted for in real-time, and used to expand audience and optimize ad delivery.
We provide direct response metrics and media planning metrics (GRPs, etc.) for every campaign with detailed reporting of your audience and how they contributed to your conversions. - Assurance Connexity understands the value of your brand. We are at the forefront of consumer privacy, media transparency, delivery verification, custom data rules, conversion attribution and audience insight reporting. We have over a decade of experience battling media quality issues such as counterfeit content and click fraud. If we don't offer the tools you need directly, we will integrate with your assurance providers. Connexity works with several online behavioral advertising (OBA) compliance and ad delivery verification providers.
Learn More About Connexity's Technology
The Right Stuff to
Discover Your Audience
Your data + graph analysis. Streaming real time reporting and instant control. Simple implementation. It just works.
WildFire: The Connexity
Audience Graph
Our proprietary graph database is scalable, streaming, and purpose-built for Audience Discovery.
Streaming Real-Time
Control & Reporting
Traffic, Start, Test, Pause, Adjust, Modify, Refine; all in real-time, like as in right now!
Actionable Insights and
Advanced Metrics
Direct response, branding, attribution and insight. Connexity adds color to performance benchmarking.
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